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Altus is the first coil-ess atomizer in the vape industry, invented by Guo. A complete brand exploration was done to arrive at the name, tagline, colors, and logo mark. Red, White, and Silver were decided as the brand colors to highlight the purity of the product and allow it to stand out in a sea of black packaging. The logo represents several things: a mountain, an apex, and an arrow that points up. All of these images evoke the position the brand seeks, which is to be an upward moving force in the vape industry providing cutting edge inventions and exciting new technology.
Role: Creative Direction / Design / Photography Direction
Additional Credits:
Creative Direction / Design / Photography Direction: Teresa English
Studio: Curio Co.
Photography: Vinh Tran
Developer: Oscar Leung