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OluKai is a premium shoe and sandal brand influenced by authentic hawaiian culture. The Wayfinder Campaign was inspired by Polynesian maps woven from branches and shells. In a literal sense, the maps reveal to navigators currents in the ocean and nearby land masses. In a figurative sense, way finding is about the spirit of discovery. OluKai embraces both meanings, as their surf sandals and shoes aspire to be a companion wherever your travels may take you.
These series of ads are informed by the patterns and lines created by the polynesian maps.
Role: Design
Additional Credits:
Art Direction: Rent Control Inc.
Photography: Cole Barash & Scott Gold