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OluKai is a premium shoe and sandal brand inspired by authentic hawaiian culture. The Anywhere Aloha campaign was born out of a belief that the aloha spirit isn't bound by geography. We paired together navigators, surfers, and craftsman: one from hawaii and one from the mainland to highlight their kindred spirits, even if the word aloha comes from Hawaii.
The website was one way for us to document their adventures and share their story.
Role: Design / Art Direction
Additional Credits:
Creative Direction: Rent Control Inc.
Developer: Gigasaavy
Photography: Jake Stangel & Scott Gold
Videography: Scott Gold